Henderson's economy is becoming increasingly strong and diverse. City officials recognize the importance of establishing a thriving local economy and encourage new business growth where appropriate. In turn, businesses appreciate Henderson's central location and educated workforce. About 24% of Henderson's workforce lives and works in the city. The average commute time, including those who work outside Henderson, is less than 25 minutes. The primary employing industries are: travel and tourism; educational, health and social services; and retail trade.